Lee Hom - Heartbeat

Tuesday, July 13, 2004

Proton has their own engine, Campro, now... so what?

Comments from Dr Feriz Omar, taken from Screenshots regarding the Malaysia car prices, makes my brain goes spinning again,

Excerpts:

"Why is the Gen2, now supposedly a 100% Malaysian engined car priced at around RM$56,000? whilst the old Proton Wira with the Mitsubishi engine was priced at RM$50,000 (despite having to pay Mitsubishi royalty)?"


So what is going on? If Proton has their own engine but does not reflect to anything at all, at least in price, then what is the point of having it (engine)? Furthermore, with this engine, the cost of the production is believed to reduce by 30 percent.

One word might be able to help describe this situation - monopoly.

Under the BizWeek column, from theStar dated 19 June, first paragraph reads:

THE Campro engine is supposed to be the trump card for Proton Holdings Bhd to retain domestic market share and to establish a foothold in the overseas automobile markets.


And if we try to look at the share price movement for proton here, what I can see from there is that the public has not gain much confidence with Proton, or its Campro engine.

Now, Proton is planning to acquire a new plant in Indonesia, and when a question being asked about the price tag of that plant, all that is said is 'Cheap'.

Excerpts:

He declined, however, to disclose how much Proton was paying for the plant. 鼎heap cheap,'' he quipped when asked the price tag.


If only he told the price to the public, I am afraid that the public will react more on it, and might cause the share price for Proton to recorrect itself more.

Well, I will try to see what will happen from here...

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